There’s a common need across all nonprofits: The need to raise more money and keep more donors.

Sounds simple, but is it?

Well, it isn’t if you’re not focusing on what philanthropy is really all about: People connecting with people to fuel change. Without the support of your people, your work to foster change on a community or global level will be nearly impossible.

It’s time to get to know YOUR people, your supporters. Who are they and what messages best resonate with them?

It’s time to inspire. It’s time to tell stories.

Storytelling is the process of combining facts and narrative in order to communicate a message and an emotion to a target audience. – Vanessa Chase, Communications and Fundraising Strategist

This week, Vanessa Chase hosted a webinar all about the power of YOUR story and how to use it to connect with and engage your donors. Be sure to spend a few minutes digesting the slideshare below.

The Power of Story to Connect with and Retain Donors from Blackbaud

My favorite takeaway from Vanessa’s webinar: The most important story you can tell and be connected to is the story of why you do the work that you do.

That’s the story that inspires action. That’s the story that your supporters and potential supporters want to hear.

What’s your story?

npexperts donor retention banner ad 742x2462 Got 10 Minutes? Dont Miss This Interview With Nancy Schwartz.

ABOUT THE AUTHOR

Madeline Turner is the Online and Social Marketing Manager at Blackbaud. Prior to running Blackbaud’s social media and thought leadership blog npENGAGE, Madeline worked as a Managing Editor for Blackbaud’s Content Marketing program. It is her goal to create content and share ideas that challenge the status quo of the nonprofit industry. When Madeline isn’t tweeting or writing blog posts, you can find her drinking coffee out of her ‘Crazy Cat Lady’ mug, wearing giant headphones and singing off-key.

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