If you’re into peer-to-peer fundraising numbers like me, then you’re probably anxious to know how your participants compare to the industry. Join us next week for a preview of the annual study.  This webinar will be filled with a few of our favorite things… we’re not talking rain drops on roses or whiskers on kittens.  But, we are talking about data on emails, info on top fundraisers, impact of personal donations and so much more!

Here’s a peek at our favorite things:

  • It’s all about the bass. Well in this case, base. Returning participants continue to be better fundraisers than new participants, raising in many cases more than double than the new participants peers.
  • Simple the best is a great tagline for team captains and top fundraisers. Overall, they represent small segments of the participant population, but they raise the majority of the online revenue.
  • We all dance to a different beat, just like participants fall into four categories: fundraise only, donate only, fundraise and donate, and non-fundraiser. So why do so many feel the need to create four participant classifications? To grow traditional peer-to-peer event programs, we need to better understand who’s fundraising versus who’s donating.
  • Don’t stop believing… in email. As in recent years, we’re continuing to see a decline is use of email tools, but email is still a very effective fundraising tool. Participants who send emails outperform their non-email sending peers. For example, walkers who send emails raise $418.93 on average compared to non-email senders who raise $44.43. That’s a pretty big difference!

Register for the webinar preview today!


Amy Braiterman, principal strategy consultant at Blackbaud, supports customers with their peer-to-peer fundraising events with a process she refers to as “data-driven strategy.” Amy’s data driven strategy analyzes how effective event participants are using online fundraising tools and takes those results to develop an event fundraising plan. Prior to joining Blackbaud, Amy earned her fundraising stripes managing events for The Leukemia & Lymphoma Society, Alzheimer’s Association and Share Our Strength. She shares her fundraising know how here on npENGAGE, by hosting educational webinars and speaking at customer conferences

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