I met a little girl named Paisley this week.

She’s 6 years going on 25 and is everything her name suggests. She plays the violin, takes drama classes, falls asleep to Bob Marley, and prefers her Super Woman costume over any other “nightgown”.

But what was most endearing about this six year old Rapunzel look-alike was that she was present in our conversations – alert and aware beyond her years.

She asked the kinds of questions that made me forget I was dealing with a miniature human and listened when I spoke. really listened. I’ve got friends and family members who could learn a few things from her. Even more truthfully, I could learn a few things from her.

We work in an industry dependent on building relationship, and I’m left here thinking that we could use a few more Paisleys; more  purposeful conversations; more open ears; more curiosity; maybe even a little more Bob Marley. If we channeled a little more of that into our every day monotony, the groundswell of support for each mission and cause could be pretty incredible. The articles below are a start.

Here are this week’s nonprofit highlights:

  • We all do it. We put things off, delay the inevitable, and avoid daunting work loads at all cost. Sometimes out of fear. Sometimes because the thought of it all is enough to make a person need a nap. However you tend to procrastinate, Beth Kanter’s 5 Methods for Avoiding Procrastination for Nonprofits will help you better maximize your time. Figure out which method works for you. Stop waiting. Or, if you must wait, do it with purpose.
  • 50% of donors say personalization of thank you letters is more important than speed. 84% of nonprofit donation landing pages are not optimized for mobile. 63% of donors want to know how their money will be used.  And those are only 3 of the 50 Fascinating Nonprofit Statistics brought to you on npEngage – thanks to Steve MacLaughlin.
  • Want a fundraising message that sticks? On the Future Fundraising Now blog, Jeff Brooks says your Results may climb when you make it rhyme.  The simplest rhyme will do – reports at Neuromarketing say it’s true. (see what I did there..)
  • As long as the departments of your nonprofit organization operate independently of one another, the marketing of your organization will be undermined.  Joleen Ong of NTEN guest writes on the Getting Attention blog to specify the 3 Barriers to Integrated Marketing Success. Bottom line? Keep the user experience in mind. Your audience supports your organization as a whole, so streamline processes to ensure your identity is represented by one unified voice.
  • There is no doubt that peer-to-peer fundraising has been an unbelievable success for many organizations. When you hand your supporters the power to fundraise on your behalf, you’re introduced to a myriad of potential new donors. But what if you could empower your supporters to be even more successful? This Tiny Change Resulted in Three Times the Donations for Team Rubicon, and the StayClassy blog has all the details.

For all the Paisleys of the world.

Yours truly,

Madeline

ABOUT THE AUTHOR

Madeline Turner is the Online and Social Marketing Manager at Blackbaud. Prior to running Blackbaud’s social media and thought leadership blog npENGAGE, Madeline worked as a Managing Editor for Blackbaud’s Content Marketing program. It is her goal to create content and share ideas that challenge the status quo of the nonprofit industry. When Madeline isn’t tweeting or writing blog posts, you can find her drinking coffee out of her ‘Crazy Cat Lady’ mug, wearing giant headphones and singing off-key.

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