I’m often asked “Why are you such a fan of peer-to-peer fundraising?”

Well, I describe my love for P2P fundraising with one word “Forgiving”.

Let me explain.  As a member of the development team you’re giving a fundraising goal – sometime you’re in the lucky position where you can look at your data, past performance and give yourself a realistic goal.  And, well other times you’re simply given one by the department head.

Once you’re handed your marching orders it’s time to create a plan to achieve your goal.

Creating the Plan

Over the years, I’ve created some successful plans and ones that didn’t meet my expectation.

But, I’m one of those people who feels that you can learn more from a loss than a win.  My sister once told me that she read “the best winners are great losers.”  Losing or not meeting your goal never feels good, but if you learn from your mishaps you’ll be a better fundraiser.

I call P2P “forgiving” because the majority of the fundraising campaign is online – meaning it’s never set in stone.  Unlike direct mail, if you want to make a change to your plan it doesn’t require calling your agency, printer, mail house, etc…

When you create your P2P fundraising plan be sure to set weekly, monthly and quarterly goals and track your progress.

If you’re not meeting your goals, then run a couple reports and investigate how you can make changes to your game plan.  We all create great plans, but sometimes it doesn’t work out.  Don’t let this get you down, make changes!

You always have ability to change up your P2P fundraising plan, because it’s a forgiving revenue stream.

Free 1 hr Webinar

Are you looking for ways to grow your revenue?  Have you thought about adding a P2P program to your revenue portfolio?   If you have or haven’t thought about Peer-to-peer fundraising, join me on 11.2.11 and learn how to turn your constituents in to revenue machines.

I’ll be joined by Marya Neary from the University of New Haven.  Marya is going to share her P2P story and why this forgiving revenue stream is helping UNH Athletics.

Turn Your Constituents into Fundraising Machines – Register Today! to attend a free 1 hr webinar on Wednesday 11/2 @ 2pm EST

 

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ABOUT THE AUTHOR

Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus changing the world. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter - @franswaa or Google+

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