End of year fundraising is in full swing, but with 2013 right around the corner most nonprofits are balancing their biggest fundraising push with putting plans in place to kick off the new year with a bang.

Good planning always takes into account risks or challenges that could prevent you from reaching your goals as well as strategies to overcome those risks.

What challenges do nonprofits face? According to the State of the Nonprofit Industry (grab the full report here) nonprofits face four common challenges:

  • Increased demand for services
  • Flat or decreased fundraising
  • Greater scrutiny from donors
  • Consistently changing technology landscape

Two of the challenges are directly related to fundraising with a third (fundraising technology) that’s at least partially related. So how do you, as a nonprofit looking to start the year off right, put plans in place to overcome these challenges.   Here are two simple ideas I’d like you to think about as you close out 2012.

Multi-Channel Fundraising = Optimism

Multichannel Fundraising

As you can see, nonprofits that implement fundraising strategies that include multiple channels have a lot more confidence in their ability to raise the funds they need to deliver on their mission. Telephone, events, Facebook, Twitter, direct mail, website, mobile, in person, peer-to-peer, etc. should all be part of your 2013 fundraising strategy.

You won’t use every tactic in every campaign, but over the course of the year you should have used multiple channels to raise money. Relying on direct mail alone isn’t going to cut it anymore.

Oh, and those who implement multi-channel fundraising strategies that take online donors to offline channels see up to 3X better fundraising results.

Question: How do you plan on using a multi-channel fundraising approach in 2013?

Mobile Fundraising = Growth

Mobile Fundraising

If you’re not growing you’re dying. Right? Lou Holtz put it this way … “In this world you’re either growing or you’re dying so get in motion and grow.”

The truth behind the old adage is as true for plants as it is for fundraisers. If you don’t learn new techniques, try new things and evolve your fundraising skills you’re going to, to put it bluntly, die (i.e. become ineffective at raising money).

Growing as a fundraiser means embracing new technology and leaning how to infuse your fundraising strategies with mobile elements. It may not be a huge channel today, but in ten years it could be one of the biggest – you just don’t know what’s going to happen.

Here’s a few interesting stats on how nonprofits plan on adopting mobile in 2013:

  • Over 1/3 of nonprofits plan on using at least one mobile tactic as part of their fundraising strategies
  • Nearly half of nonprofits will be using QR codes
  • 26% of nonprofits plan on using SMS
  • 2/3 of nonprofits plan on having a mobile optimized website
Question: How do you plan on using mobile fundraising in 2013?

Check out the full 2012 State of the Nonprofit Industry INFOGRAPHIC

 

State Of The Nonprofit Industry INFOGRAPHIC by Blackbaud

 

Your Turn

How do you plan on overcoming the four common challenges and growing your fundraising strategies in 2013?

 

Frank Barry is a Sr. Digital Marketer at Blackbaud and blogs at npNGAGE. He digs helping nonprofits excel at digital marketing, social media and online fundraising. Follow him on Twitter @franswaa.

 

ABOUT THE AUTHOR

Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus changing the world. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+

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