This past September 30th, Blackbaud hosted over 30 senior fundraising leaders from the largest charities in the US and 10 expert presenters for npNEXT.

npNEXT was an experimental event to bring together experts and fundraising leaders from across the nonprofit sector to discuss emerging trends and next practices.

Blackbaud recorded the presentations and here is the first one in the series:

Counter-Intuitive or a New Path to Profit?: What donors can teach us about making more money

Penelope Burk  |  President  |  Cygnus Applied Research
Penelope Burk is one of the foremost authorities on fundraising and among the best-known educators in her field. She has an uncanny ability to articulate what donors want and backs that up with solid and compelling research. Penelope’s company, Cygnus Applied Research, is known for their leading-edge research with donors and their evidence-based solutions for raising money in the twenty-first century. Penelope first came to the attention of senior fundraisers with her revolutionary, best-selling book, Donor-Centered Fundraising, which remains the only statistically-based philosophy ever published on the effect of meaningful communication on donor retention and gift value. Penelope has just released her third book, Donor-Centered Leadership, on how to build and sustain a high performance fundraising team.

Click here to learn more about npNEXT

ABOUT THE AUTHOR

Steve MacLaughlin is a Director of Analytics at Blackbaud, the leading provider of technology and services to the nonprofit sector. Steve has spent 20+ years driving innovation with a broad range of companies, government institutions, and nonprofit organizations.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Network (NTEN), Institute of Fundraising National Convention, Civil Society Conference, Resoure Alliance’s Fundraising Online, and a keynote speaker at such events as the Crescendo Practical Planned Giving Conference.

Steve serves on the Nonprofit Technology Network (NTEN) Board of Directors and supports its focus on both the growth and professionalism of the nonprofit technology field as well as building knowledge and information sharing capacity throughout the sector.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, will be published in September 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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