This past September 30th, Blackbaud hosted over 30 senior fundraising leaders from the largest charities in the US and 10 expert presenters for npNEXT.

npNEXT was an experimental event to bring together experts and fundraising leaders from across the nonprofit sector to discuss emerging trends and next practices.

Blackbaud recorded the presentations and here is the second one in the series:

Turning Data into Targeted Donor Communication

Jann Schultz | Senior Director, Integrated Fundraising and Communications | Project HOPE
With over 20 years of experience in the for- profit and non-profit sectors, Jann led the development of a “Donor First Philosophy” at Operation Smile to help them build a robust donor loyalty and engagement strategy across their fundraising programs. She recently joined Project HOPE and is looking forward to bringing the same “Donor First” commitment to her work leading the Integrated Fundraising and Communications Team.

Click here to learn more about npNEXT

ABOUT THE AUTHOR

Steve MacLaughlin is a Director of Analytics at Blackbaud, the leading provider of technology and services to the nonprofit sector. Steve has spent 20+ years driving innovation with a broad range of companies, government institutions, and nonprofit organizations.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Network (NTEN), Institute of Fundraising National Convention, Civil Society Conference, Resoure Alliance’s Fundraising Online, and a keynote speaker at such events as the Crescendo Practical Planned Giving Conference.

Steve serves on the Nonprofit Technology Network (NTEN) Board of Directors and supports its focus on both the growth and professionalism of the nonprofit technology field as well as building knowledge and information sharing capacity throughout the sector.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, will be published in September 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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