People have evolved.

So have their fundraising preferences and expectations.

According to Kivi Leroux Miller, what it all boils down to is this: 

  1. Supporters want to feel appreciated.
  2. Supporters want to feel “in the know.”
  3. Supporters want to feel included.

There’s no magic. There’s only hard work – important, gratifying work that pays dividends for your organization.

It’s called the constituent lifecycle.

What does the constituent lifecycle mean for your organization? Well, we’ve composed a guide to help you understand just that. It walks you through the four stages of the donor’s journey and offers strategies to help you connect with and engage supporters in today’s digital world.

Stop looking for the magic, and follow the plan you’ll find here instead. Your nonprofit and your supporters will both delight in the results.Kivi Leroux Miller

 

 

As you read this eBook, I encourage you to look for opportunities to improve your existing constituent relationships and ways to build new ones. At the speed technology and the world are changing, keeping pace is vital to your long-term success. And in this case, changing your perspective just might help you change the world. – Mike Gianoni, Blackbaud President and CEO

The Constituent Lifecycle: Your Guide to the Donor Experience

Arm yourself for the hard work ahead. 

ABOUT THE AUTHOR

Madeline Turner is the Online and Social Marketing Manager at Blackbaud. Prior to running Blackbaud’s social media and thought leadership blog npENGAGE, Madeline worked as a Managing Editor for Blackbaud’s Content Marketing program. It is her goal to create content and share ideas that challenge the status quo of the nonprofit industry. When Madeline isn’t tweeting or writing blog posts, you can find her drinking coffee out of her ‘Crazy Cat Lady’ mug, wearing giant headphones and singing off-key.

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