The third annual #GivingTuesday was held on December 2, 2014 and the results continue to be extremely positive.

Online giving for #GivingTuesday 2014 was up 36% compared to 2013. Blackbaud processed more than $26.1 million in online donations on #GivingTuesday 2014. This was up from the $19.2 million processed on #GivingTuesday in 2013.

There was a 15% increase in the number of nonprofit organizations that processed an online donation on #GivingTuesday 2014 compared to 2013. This growth continues to show the widening reach of the #GivingTuesday movement.

Online transaction volume grew 50% compared to 2013. The average online donation on #GivingTuesday 2014 was $128.30. This was slightly down from last year, but is higher than most industry averages.

Worth noting that Blackbaud found about 17% of online donation form views came from a mobile device for a sub-set of nonprofits. Some very interesting things continue to happen with donations on mobile devices that Blackbaud continues to research and monitor.

Blackbaud is the leading provider of online fundraising software and online donation processing, handling more than $3 billion annually in online fundraising. The #GivingTuesday analysis is based on over 4,300 nonprofit organizations that received at least one online donation on #GivingTuesday 2014. Since the inaugural #GivingTuesday in 2012, overall online giving is up 159%.

ABOUT THE AUTHOR

Steve MacLaughlin is a Director of Analytics at Blackbaud, the leading provider of technology and services to the nonprofit sector. Steve has spent 20+ years driving innovation with a broad range of companies, government institutions, and nonprofit organizations.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Network (NTEN), Institute of Fundraising National Convention, Civil Society Conference, Resoure Alliance’s Fundraising Online, and a keynote speaker at such events as the Crescendo Practical Planned Giving Conference.

Steve serves on the Nonprofit Technology Network (NTEN) Board of Directors and supports its focus on both the growth and professionalism of the nonprofit technology field as well as building knowledge and information sharing capacity throughout the sector.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, will be published in September 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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