I love nonprofits. But they aren’t the only ones who do good works. Good is for everyone.

I’ve thought a lot about this, about the nature of good in the world – and specifically the corporate world – as I have traveled on my own professional journey. And guess where I ended up? Right here with the launch of Business Doing Good.

Here’s a little on why. Over the past two decades, from my vantage point at a company that has grown from 130 people to 2,700+ during my tenure, I’ve seen corporate social responsibility (CSR) evolve around me. At Blackbaud, Inc. (NASDAQ: BLKB) a technology company specializing in solutions for nonprofit organizations, we began philanthropy and ended up going to full “citizenship” route. Doing good is at the heart of who we are.

We are certainly not alone. Many companies have come before us, leading the way in building superior CSR programs. But, as a corporate citizenship professional, when I look out to the market for resources and guidance to grow what we do – or grow myself – I often hit a wall. There are conferences, associations, books and invitation-only gatherings for members of Fortune 500 companies…but not the small-to-mid-sized guys that employ 79% of the business workforce in the United States alone.

Business Doing Good is for the rest of us, for those who might be informed by what “the big guys” are doing but need how-to advice about building programs. It is my hope that, with this practical advice as a guide, business leaders and ambitious employees alike will have a road map for how to do good.

So join me on the journey, as I unpack both the reasons behind why building a give back program in your business is necessary and showing you how to do it. My aim is to provide practical, actionable advice that helps you engage employees, help the community, and build upon the value of your brand. I’ll be doing this by sharing the insights I have gained building the corporate citizenship and philanthropy strategy at a once small, now mid-sized sized tech company. I’ll also invite friends and experts to join me in sharing their knowledge, as well as profiling companies that – although small – are making a big impact in the community.

Although the core focus at the beginning will be on giving and volunteerism – the two core areas of any “do good” program – we’ll also look at other areas that are just as important to explore if you want your company to truly be a good citizen.

At any time in the conversation, if you have something to say, an idea to share, an opinion to express, chime in or contact me at BusinessDoingGood@blackbaud.com.

ABOUT THE AUTHOR

Rachel Hutchisson is the vice president of corporate citizenship and philanthropy at Blackbaud, headquartered in Charleston, SC.  She is responsible for the company’s global corporate citizenship efforts, a role that allows her to leverage her 20+ years of experience of working with nonprofit partners.  She is a member of the board of directors for the Association of Fundraising Professionals (AFP) International, the Giving Institute (producers of Giving USA), and the Coastal Community Foundation.  She is also a Past President of the AFP SC Lowcountry chapter. Rachel is a graduate of Dickinson College in Carlisle, PA, and received a master’s degree from the University of Missouri School of Journalism.  A member of Phi Beta Kappa, she is a Renaissance Weekend participant and was the recipient of the Charleston Regional Business Journal’s Influential Women in Business Rising Star Award.  Rachel is an avid soccer fan and spends far too much time driving to remote parts of the state to watch her children play.  Connect with Rachel on Twitter at @RachelHutchssn or on LinkedIn.

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