The Blackbaud Index provides the most up-to-date information on charitable giving today. Tracking approximately $11 billion in US-based charitable giving, the Index is updated on the first of each month and is based on year-over-year percent changes. Featuring overall and online giving, the Index can be viewed by size and subsets of the nonprofit industry.

Improvements to the Blackbaud Index

The Blackbaud Index has several new updates and improvements beginning this month. Here’s a brief overview of some of these updates:

Compare your fundraising performance: You can now easily compare and visualize your fundraising by entering in your fundraising revenue to the interactive chart. The more you add, the more complete of a trend line you’ll get! This tool can be invaluable when trying to determine if it was strategy, implementation, economies of scale, or donor behavior that drove results.

View historical data from The Blackbaud Index: Instead of just displaying the past 12 months, The Blackbaud Index will now display archived data going back to January 2010. This will allow users to look at Index trends over a more extensive period of
time to get a fuller picture of charitable giving in the United States.

Specialty indices focus on giving to healthcare, medical research organizations: In an effort to provide the most useful data for organizations in the healthcare field, The Blackbaud Index is splitting the Healthcare index, originally launched in 2011, into two specialty indices. The Healthcare index now tracks fundraising revenue for hospitals, nursing facilities, psychiatric facilities and other healthcare centers, while the Medical Research index tracks fundraising revenue for organizations that raise money to fund medical research, as well as medical education and advocacy.

Overall Fundraising Trends

The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 3,265 nonprofit organizations representing over $11.59 billion in yearly revenue on a monthly basis, both offline and online. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; medical research institutions, public and society benefit; and religion sectors.

The Blackbaud Index of Charitable Giving reports that overall revenue increased by 0.4% for the 3 months ending April 2013 as compared to the same period in 2012. This is the first negative trend in 6 months. A 2% decline by large nonprofits and a slight decline by medium-sized nonprofit contributed to the overall negative trend.

Public and Society Benefit organizations were down 8.6% on a YOY basis and that is the third straight month of decline by this sector. Many other sectors include Healthcare, Human Services, and International Afairs are also trending negative.

Online Fundraising Trends

The Blackbaud Index of Online Giving is a broad-based fundraising index that reports online revenue trends of more than 2,753 nonprofit organizations representing over $1.59 billion in yearly revenue on a monthly basis. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; medical research; and public and society benefit sectors.

The Blackbaud Index of Online Giving reports that online revenue increased by 10.1% for the 3 months ending April 2013 as compared to the same period in 2012.

Please visit The Blackbaud Index for more information and interactive charts.

ABOUT THE AUTHOR

Steve MacLaughlin is a Director of Analytics at Blackbaud, the leading provider of technology and services to the nonprofit sector. Steve has spent 20+ years driving innovation with a broad range of companies, government institutions, and nonprofit organizations.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Network (NTEN), Institute of Fundraising National Convention, Civil Society Conference, Resoure Alliance’s Fundraising Online, and a keynote speaker at such events as the Crescendo Practical Planned Giving Conference.

Steve serves on the Nonprofit Technology Network (NTEN) Board of Directors and supports its focus on both the growth and professionalism of the nonprofit technology field as well as building knowledge and information sharing capacity throughout the sector.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, will be published in September 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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