If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline (we’ve got Online Fundraising software that can help you with both).

Why? Because Internet usage continues to skyrocket. Data storage and hardware is cheap. Smartphones are in everyone’s hands and social networking online has become an everyday activity for millions of people. Simply put, the world is going online.

All these elements (and many others) lead one to believe that “going online” is a must. That online fundraising is the way for your organization to break through its fundraising ceiling and raise millions of dollars tomorrow.

But …

Offline still rules …

90%+ of fundraising revenue comes from offline sources. Direct mail and other offline fundraising sources are still the most effective ways to raise money – by a long shot!

Online is a critical piece …

You could argue that if offline fundraising accounts for such a large portion of fundraising revenue in the industry then you should place all your focus there.  But that would be slightly short sighted.

Online fundraising continues to grow by leaps and bounds. It’s grown 34.5% to $20+ billion in 2010. And it continues to be the best way to acquire new donors.

What the data tells us …

They key to raising more money is to figure out how to utilize offline and online channels together.  When you do them both well you have an opportunity to increase overall giving per donor by up to 3X that of a single channel donor.

Check out the multichannel fundraising infographic below to learn more about how online and offline giving go hand in hand.

multichannel giving by blackbaud The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]

Data sources used in above infographic

2011 Internet and Multichannel Giving

Download the complete Internet and Multichannel Fundraising Report to learn more about how the industry is changing, the turn to online fundraising and the need for a multichannel approach.

DownloadBtn The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]

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ABOUT THE AUTHOR

Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus changing the world. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter - @franswaa or Google+

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