Blackbaud’s 2015 Charitable Giving Report includes more than $18.2 billion in total fundraising and $2.2 billion in online giving data from 2015. It reveals that overall giving in the United States increased 1.6% and online giving grew 9.2% in 2015 compared to 2014.

A few highlights from the report:

  • International Affairs organizations had the largest year-over-year increase in charitable giving.
  • Higher Education institutions grew their online giving the most compared to 2014.
  • Small nonprofits grew the most in 2015 and medium-sized nonprofits had a decline on a year-over-year basis.

2015 was another big year for digital fundraising

For the second consecutive year, online giving to Higher Education institutions grew the most. K-12 schools also had an increase in online giving during 2015. Both Environment and Animal Welfare nonprofits and International Affairs organizations experienced double digit online fundraising growth in 2015.

Blackbaud continues to see other changes in the digital fundraising landscape

The percentage of total fundraising that came from online giving continued to grow in 2015. About 7.1% of overall fundraising revenue was raised online. This trend keeps pace with consumer behavior, which is also shifting toward online transactions. And, the large increase in transactions made on a mobile device means that providing donors with a mobile friendly experience has never been more important. In addition, #GivingTuesday continues to grow in size with a 52% year-over-year increase in online donations.

The full 2015 Charitable Giving Report includes statistics of overall and online giving to large, medium, and small organizations as well as tailored breakdowns for Arts and Culture, Environmental/Animal Welfare, Faith-based, Healthcare, Higher Education, Human Services, International Affairs, K-12 Education, Medical Research, and Public & Society Benefit organizations. You can also find a snapshot of Canadian giving as well as #GivingTuesday results.

Download your copy of this important report for free!

ABOUT THE AUTHOR

Steve MacLaughlin is a Director of Analytics at Blackbaud where they leverage the company’s unique data assets to accelerate positive results for the nonprofit sector. Steve has spent more than 15 years building successful online initiatives with for-profit and nonprofit organizations across the world.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Network (NTEN), Institute of Fundraising National Convention, Civil Society Conference, Resoure Alliance’s Fundraising Online, and a keynote speaker at such events as the Crescendo Practical Planned Giving Conference.

Steve serves on the Nonprofit Technology Network (NTEN) Board of Directors and supports its focus on both the growth and professionalism of the nonprofit technology field as well as building knowledge and information sharing capacity throughout the sector.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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