Leveraging Matching Gifts Programs to Boost Donor Retention
Employer matching gifts offer key advantages to nonprofit organizations that strategize for and receive the source of funding. Said benefits [...]
4 Communications Strategy Tips for Donor Retention
A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and [...]
The ENGAGE Podcast Episode 218: Recurring Giving and Donor Retention
Trends in giving and donor retention are an important topic in the fundraising landscape, and at this time of year, [...]
The ENGAGE Podcast Episode 214: The Keys to Online Donor Retention
Is donor retention different when the donor is acquired online? In this episode, you’ll learn more about ways to improve [...]
Trends in Healthcare Philanthropy Reveal the Need to Focus on Donor Retention
2020 brought an inflection point in history that is providing an exponential opportunity for healthcare philanthropy. We saw healthcare become [...]
One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019
Donor retention rates are at an all time low of 27%, but Chuck Longfield & other nonprofit fundraising experts can help. Learn how to improve retention rates!
6 Tactics for Increasing Donor Retention
The national average is 45.5%—but what’s your organization’s donor retention rate?
3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective
Long time fundraising experts - Rachel Muir, Shanon Doolittle and Pamela Grow - Share valuable insights on how to improve nonprofit donor retention rates.
Making Your First Donor Retention Calendar, Step by Step
Donors staying loyal is the exception, not the rule. According to Chuck Longfield, ten years ago the average retention rates of a newly acquired donor were roughly 33%. Today it’s 27%.
Strategies to Build Donor Trust and Retention
Strong relationships are built on trust. Without it, your efforts to cultivate and steward donors won’t go very far. A [...]