Social Media, Internet Marketing, and Fundraising for Nonprofit Organizations

[New Report] Online Giving Increased by 7.9% in 2016

Overall charitable giving increased 1% in 2016 and online giving was up 7.9% on a year-over-year basis.

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors.